Our Latest SEO & Marketing Articles

19 Ideas to Implement HCU Changes

Hand holding a phone with a Google browser on display

Woah, what a response to the Helpful Content Update Analysis Spreadsheet I released. 1,666 of you downloaded it since it was released! I’ve gotten so many great pieces of feedback like this one and this one, along with some pretty cool ideas on how to use ChatGPT on the 124 prompts I provide. A little while after releasing it, I … Read more

How to Do Local SEO for Your Website

Contact and Google map location details on the footer of a website

Local SEO is SUCH a high ROI strategy: ➡️ very few small business’ do any local SEO ➡️ most local websites are incredibly under optimized Quick Navigation5 Proven Local SEO Steps1. Set Up Google Business Profile (Formerly Google My Business)2. Set up Service Pages on Your Website3. Add Relevant Contact Details to Your Website4. Build … Read more

Google’s Helpful Content Update: Where To Go From Here

Person using his laptop to search an inquiry on Google

If there’s one thing that’s consistent in our little world, it’s change. And with the recent Google “Helpful Content Update”, it’s clear that adaptability is the name of the game. I recently took to Twitter (X) “Spaces” with Gareth Boyd and Tony Hill to chat about the HCU. Over 1k of you joined my first Spaces! We spent 70+ … Read more

Brand Authority: the New Topical Authority?

Man writing down notes in a whiteboard

At my last company, SEO was just a part of the overall marketing strategy. It was our worst-performing segment too (if you can believe it!). As the Helpful Content Update rolls out and site owners start to connect the dots, the conversation surrounding “Brand” has been building steam. The idea that you have to build … Read more

How to Fix Internal Link Problems on a Website

Graphic illustration of a hand coming out of a laptop holding an error sign

Internal linking. You’ve heard this subject discussed before. And, at first glance, it’s a pretty basic concept. Link to other articles on your site. If you’re not doing it, go do it. But what happens when you “do it”… but you do it wrong? While internal linking is a simple concept, you can actually make a … Read more

AAWP vs. Lasso WordPress Plugin Review

Graph showing the difference between AAWP and Lasso earnings from June to July

We switched all of our affiliate product boxes from AAWP to Lasso for one of our websites. For June, we still had AAWP For July, we moved to Lasso Results? Let’s get into the details! 🧵 👇 Quick NavigationAAWP vs Lasso ResultsHow to Implement Lasso onto a Website1. Used Splash Theme for Product Box2. Used Cactus Theme for … Read more

6 Easy Spots To Store Images for Your Website

Man at his PC looking online at Amazon S3 for storage

As a website owner or developer, one of the most crucial decisions you’ll make involves the storage and management of your site’s images. The way you handle this can significantly impact your site’s performance, user experience, and SEO rankings.  This article will explore various options for where to store images for your website, highlighting their … Read more

How to Implement Schema Using Rank Math

Screencap of the various features of the Rank Math plugin in Wordpress

There are many ways to demonstrate E-E-A-T to Google. Schema is one of them.For many of the strategies relating to schema, EEAT, author and company validation, it comes down to how we’re setting up Rank Math. So, I thought I’d send out a tutorial that explains exactly how we set up Rank Math Pro. Don’t have … Read more

How to Delete Tags in ConvertKit

A Google Chrome window with many tabs opened showing the fifth tab with the ConvertKit edit tag option

Deleting tags in ConvertKit is an easy process. If you want the quick version, all you need to do is this: After you log in to your account, go to the Subscribers tab and click “Tags.” Choose the tag you want to delete and click “Edit.” When the tag editing tab shows up, click “Delete,” … Read more