Our Latest SEO & Marketing Articles

How to Build a Calculator Tool Website

Google Search Console performance report showing total clicks (223), total impressions (17.6K), average click-through rate (1.3%), and average position (25.2) over the last six months, with a fluctuating line graph below

I wanted to take a moment to give you a sneak peek behind the scenes of what I’m doing to get traffic to my three brand new “calculator” websites. If you’ve been following along, you know that these sites were designed to help people make specific calculations for their needs. Now, it’s time to make … Read more

LowFruits Review: Low Competition Keyword Research Tool [Review]

Good keyword research is the backbone of any successful website. Get it wrong, and no matter how good the content and links, you’ll never rank. When you want to find low-competition keywords, this LowFruits keyword research tutorial can help you use the most profitable keywords and maximize your SEO efforts. Quick NavigationLow Fruits Keyword Research … Read more

How to Build, Grow, and Monetize a Successful Email Newsletter [Comprehensive Guide]

Graphic image of an email marketing campaign

In April 2024, following the fallout from Google’s 2023 Helpful Content Update (HCU), many content-driven websites took a hit in traffic. I personally experienced a significant decline in one of my sites. SEO, which I had spent years mastering, was no longer reliable as Google’s algorithm continued to evolve. As a result, I started building … Read more

Which Pin Design Type Works Best? [Case Study]

Pinterest page on a laptop screen

I’ve been sharing about my success recovering one of my HCU-hit sites… with Pinterest traffic! I thought we’d roll up our sleeves and I’d share some specific tactics, and results, from what I’m doing. Let’s dig into the data! I’m diving deep into the three main pin designs I’m using on Pinterest—Text Overlay Pins (TOBI), … Read more

How I Get More Done Than You

Woman wearing headphones while writing on her notebook while using her laptop

I’ll say upfront… this article is a bit of a different direction than normal. Let’s start with this premise: it takes more effort than ever before to get traffic nowadays. I think most of you would agree with that. For me, that extra effort has made it harder to focus on 3-5 websites on the … Read more

When to Let Go? I Did It

Woman with her hand on her chin, with her laptop in front of her

If you’re in the content or niche site game, chances are the past year has been brutal for you. I have my agency as my main source of income. But still… Google’s HCU, this year’s March Core Update… And, as I’ve shared previously, I’ve turned things around for one of my sites. But this is … Read more

How To Link Your Authors and About Page with Schema

Different kinds of drawn diagram for website organization

Let’s dive into the detailed approach needed for your Author schema. This post is all about connecting the dots between your website’s About Page and the various authors that write for your site. I share a detailed approach, along with examples from popular websites. Quick NavigationWhat is Author Schema MarkupSchema Planner for Your WebsiteYour schema … Read more