Email Marketing

Our recent email struck a chord. Probably because so many people are left holding the bag on at least one or two websites. In a world where Google updates can crush months (or even years) of SEO work, owning your own email list is one of the smartest things you can do for your business … Read more

It’s been a month since I rebooted a dead email newsletter for a site of mine that was crushed by the HCU. I partnered up with Thomas Smith on this project because he’s smart and I didn’t have enough time or bandwidth to execute. I’m sharing all about what we did, what worked, and how … Read more

In April 2024, following the fallout from Google’s 2023 Helpful Content Update (HCU), many content-driven websites took a hit in traffic. I personally experienced a significant decline in one of my sites. SEO, which I had spent years mastering, was no longer reliable as Google’s algorithm continued to evolve. As a result, I started building … Read more

Let’s talk about something all of us newsletter creators can agree on: the grind to consistently produce engaging emails is real. It can lead to burnout before you even hit “Send” on your next edition. But, a lot of this can be automated without losing your personal touch. Automating key parts of your email newsletter … Read more

What to do with a website that has lost most of its traffic? There is SO much you can do with it, but here is a surprisingly simple way to repurpose it. For one website of mine, instead of letting my 300+ blog posts go to waste, I took a step back and thought, “How … Read more

Let’s dive into the Beehiiv vs ConvertKit email provider showdown. I know firsthand how overwhelming it can be to choose the right email platform for your business—I’ve been there too, wading through endless feature lists and comparing pricing plans. So, I’m here to give you a detailed comparison that’ll save you the hassle and help … Read more

With so many email marketing platforms available, it can be extremely overwhelming to figure out which to go with. We’ve tested several in the 10+ years we’ve been doing email marketing, and we’ve found some that work great for the website-building community.  Specifically, two of those notable platforms are beehiiv and MailerLite.  We’ll dive into … Read more

Selecting the right email marketing platform is crucial when you want to begin building an email list. MailerLite and ConvertKit are two popular email platforms for niche website owners, so I’m reviewing both to help you make an informed decision if you’re between the two. I’ve been using both MailerLite and ConvertKit for several years … Read more

You SHOULD be utilizing email marketing on your website(s). Not right out of the gate, but my general rule of thumb is: once the site gets 1k pageviews per month, start collecting email addresses. Now, this isn’t an post on how to do that (but see how we generate thousands per month from one of … Read more

Remember ​that newsletter I bought​ a while back? Well, I recently went through a process to clean it up, and I want to share how it helped reduce my bounce rate while setting the stage for more accurate open and click stats moving forward. Why I Decided to Clean the List The short answer: invalid … Read more