Good keyword research is the backbone of any successful website. Get it right, and you’re well on your way to ranking. Get it wrong, and not matter how good the content and links, you’ll never rank.
I just published a long video that highlights exactly how I use Low Fruits for keyword research. This is my favorite tool for a variety of reasons, from ease of use to its ability to quickly find easy-to-rank-for keywords. It’s also incredibly cheap and does NOT come with a monthly subscription.
If you’re looking for how to find low competition keywords, then this is the tutorial for you.
Let’s start with the basics. LowFruits.io is more than just a tool – I view it as my secret weapon in the ongoing quest for the perfect low competition keywords and building topical authority. Here are a few reasons why I consider it so valuable:
- I see this guide not just as a tutorial for using LowFruits.io, but as a means of understanding the results and making the most informed SEO decisions possible.
- Yes, I do provide an affiliate link for LowFruits.io. But primarily, I’m eager to share my knowledge and help fellow digital marketers excel in the SEO game.
- Navigating LowFruits.io
- How to Find Low Competition Keywords with LowFruits.io
- How to Import Keywords From Other Sources
If you’re new to LowFruits.io, you might need some help navigating the platform. It’s more straightforward than you might think:
- After signing up, you’ll find the website has simple navigation. There’s ‘Reports’ for past analyses, ‘Keyword Finder’ to generate new ideas, and ‘Import’ to bring in your own keywords.
- The ‘Lists’ section is especially useful for saving specific keyword lists. And for those managing multiple websites like I do, you can keep track of them all under the ‘Websites’ section.
Seed Keyword Importance
A seed keyword is a game changer when it comes to getting the most out of LowFruits.io. Here’s why:
- Choosing the right seed keyword is crucial for LowFruits.io’s effectiveness. It needs to be broad enough to generate a range of suggestions, yet specific enough to be relevant.
- The platform even offers advanced operators such as wildcard and comparison operators to really finesse your seed keyword.
There are some advanced options in LowFruits.io that can really take your SEO to the next level:
- Personally, I often exclude words that mention specific years when I’m using the advanced options, simply because they become outdated too quickly.
- A term you’ll come across often is ‘domain authority’ or DA. If your website’s DA is 20 or less, LowFruits.io can highlight opportunities for you to boost it.
- A particularly useful feature is the ability to see if your website already ranks for any of the queries that show up. This helps to avoid duplications and optimize existing content.
How to Find Low Competition Keywords with LowFruits.io
Want to know how this all comes together in practice? Let’s take a look at a real-life example:
- For a site specializing in pantomime scripts, I would start with the seed keyword ‘pantomime scripts’. This keeps it broad yet specific.
- If you’re unsure of your website’s DA, you can use tools like Moz Domain Analysis. For sites with a low DA, such as the example site with DA 12, running your website through LowFruits.io can provide invaluable insights.
- Finally, it’s crucial to consider whether to pull local search volumes or global ones. ‘Local’ refers to the chosen country, not a specific region within it.
- Specifics like PA (Page Authority), related, and historical data can be included or excluded depending on your needs.
- The software can even prioritize your identified competitor domains as weak spots for you to target.
But here’s my favorite part, you can use this tool to zero in on those ‘easy win’ keywords. For example, if I found a domain ranking for pantomime content with a DA (Domain Authority) of only 4, I could insert it into LowFruits.io to identify potential opportunities.
Identifying and Analyzing Keywords
Once you’re all set, it’s time to find those keyword ideas. This does take a few minutes, so grab a coffee and wait for the magic to happen:
- When complete, it shows both the total keyword ideas found and the high intent ones. High intent keywords are the ones users searching are more likely to convert on.
- LowFruits.io makes it easy to access all these keyword ideas for free, which is incredible. The software only charges when you analyze these keywords.
Evaluating the Results
What I particularly enjoy is the freedom to choose what I analyze. I’ve been in this game long enough to know what I’m after, but if you’re just starting out, don’t worry:
- LowFruits.io suggests good keywords to analyze if you’re unsure.
- I usually select ‘access’ instead of ‘analyze’. This allows me to control what keywords I want to delve into.
Once you’ve selected your keywords, you’ll be directed to a results page. Now, this is where it gets exciting:
- The results page can initially seem overwhelming, but trust me, it’s organized brilliantly.
- The keywords found are listed here, but until they’re analyzed, there’s no information on volume or the number of weak spots.
One thing I love about LowFruits.io is how it breaks down keywords into query types. This is extremely useful to build topical authority:
- Question queries like “where are pantomimes performed?” can be great topics for content creation. I always analyze all the questions.
- Suggestions like “best panto scripts” could also provide valuable content ideas.
Utilizing the Filters
One more thing that I appreciate about LowFruits.io is its filtering system. It’s super user-friendly and helps you home in on the best keywords for your business:
- You can filter by topics. For instance, if you notice unrelated topics, you can choose to hide them.
- The intent filter allows you to consider user intent when selecting your keywords.
- The status filter is particularly useful if you’ve already analyzed certain keywords.
Include & Exclude Words
LowFruits.io offers flexibility by allowing you to focus on particular words, either to include them or exclude them. Here’s how it works:
- I’ll often include words like “who, what, when, where, why, how, can, does, etc” to find informational topics.
- I’ll often include words like “best, review, vs” for monetized topics
- I’ll often exclude words that I notice are in the results that I don’t want.
- In this example, to focus on ‘pantomimes’ and exclude ‘plays’ and ‘movies’, I add these words into the exclude function and the software narrows down my keyword list.
- Remember that LowFruits.io treats plurals as separate entries. So, exclude those as well for a more focused search.
Keep in mind, so far LowFruits.io hasn’t charged you a penny for any of this! Once you have a curated, filtered list of keywords, you can “analyze” them. This is where you get actionable research, and its also where you get charged.
- I usually select ‘all pages’ to get comprehensive insights. This is because I move a little faster and don’t sharp-shoot the list first.
- However, you can analyze individual keywords by hitting ‘CERP extract’.
- Analyzing individual keywords does cost a credit, but the insights are invaluable.
Understanding the Analyzed Results
LowFruits.io doesn’t stop at analyzing your selected keywords; it provides you with a multitude of useful insights:
- It suggests related keywords after you analyze keywords. For example, it identified an extra 150 potential keywords from an analyzed set of 33.
- The software reveals estimated monthly search volumes and the average word count of the top three search results.
It uses color-coded fruit icons to indicate weak spots: green for low authority domains, blue for user-generated content, yellow for keywords where you rank in the top 10, and purple for where your competitors are ranking.
Optimizing Current Content
What you do with these results determines your SEO success:
- LowFruits.io offers advice on updating existing articles and improving your internal linking strategy once new content is live.
- Pay close attention to the ‘position’ section. If you rank number six for a keyword, consider improving your page title to better match the search intent.
- In my example, the title was ripe for an overhaul, based on ranking #6 for a keyword but it not being in the title. I suggested changing it to “The 10 Best Free Pantomime Scripts Online Today.” This title is more engaging, contains the main keywords, and has a better chance of moving the article up in the rankings.
LowFruits.io has a nifty feature that allows you to export your analyzed keywords. This feature came in handy when I moved on to page three, discovering several promising keywords related to ‘pantomime’.
After I extracted the remaining keywords, I found many pantomime-related phrases that weren’t script-related, such as “pantomime characters” and “pantomime ideas.” These were variations of my initial seed keyword, which was focused at “scripts”.
Again, this highlights the tool’s strength in uncovering low-volume, high-potential keywords.
In the end, LowFruits.io presented me with a whopping total of 847 keywords! A handful of these, especially those related to ‘short pantomime scripts’, seemed perfect for new articles.
Once I had my list, it was time to export, sort, and sift. This process allowed me to identify ‘topical clusters’ and choose the most effective keywords to focus on for new articles.
How to Import Keywords From Other Sources
The import tool is a practical method we use at our agency to compile keywords from various sources and normalize the data.
Yes, LowFruits.io is fantastic at finding keyword opportunities. But what if we could use other tools to unearth more opportunities, and then apply LowFruits.io’s stellar scoring system to those keywords? Here’s a glimpse into my process.
Unearthing New Keywords
Here’s the process, broken down into steps:
- I will do broad keyword research in Ahrefs.
- Once I narrow down my set, I’ll export keywords from Ahrefs.
- I then copy these keywords into a Google Spreadsheet.
- Now, the magic happens. I import these keywords into LowFruits.io and click ‘start.’
- In a matter of seconds, LowFruits.io scores the imported keywords, highlighting ones with weak spots and others that don’t.
This strategy can feel like venturing down a rabbit hole. You can continue uncovering low competition keywords until you’re confident you’ve extracted every viable opportunity.
Comparing Data Points
The scored keywords can be downloaded and merged with other data in your Spreadsheet. You can compare LowFruits.io’s volume metrics with Ahrefs’, or even bring in keyword difficulty data from both platforms.
This way, you have multiple data points to view and analyze, helping you build robust topical silos and clusters on your websites.
LowFruits.io is a powerful keyword research tool for discovering low competition keywords, which you can use to rank articles for new websites, along with building out topical authority for websites of all ages. Make sure to watch my over-the-shoulder tutorial of Low Fruits to see the tool in action.