SEO Tactics

LowFruits Review: Low Competition Keyword Research Tool [Review]

Good keyword research is the backbone of any successful website. Get it wrong, and no matter how good the content and links, you’ll never rank. When you want to find low-competition keywords, this LowFruits keyword research tutorial can help you use the most profitable keywords and maximize your SEO efforts. Low Fruits Keyword Research Tutorial … Read more

How To Link Your Authors and About Page with Schema

Different kinds of drawn diagram for website organization

Let’s dive into the detailed approach needed for your Author schema. This post is all about connecting the dots between your website’s About Page and the various authors that write for your site. I share a detailed approach, along with examples from popular websites. What is Author Schema Markup Author schema is specifically designed to … Read more

7 Mistakes Killing Your RPMs

Graphic image of a hand holding a tool representing the act of fixing a website

Here’s the deal… bad UX hurts both your SEO and your RPMs. It hurts conversions. No matter what metric matters to you, bad UX hurts it. ​My friend Nina Clapperton​ sent out a really awesome email. It was all about User Experience (UX) on your website. Big topic, especially of late. She audited a bunch … Read more

Bypass GPT: AI Detection Software Review

Woman showing his coworker the website she is working on

Recently, Mediavine, a leading ad management firm, ​terminated publisher accounts​ for overusing AI-generated content—particularly of low quality. With Mediavine taking this stance, I decided to test ​BypassGPT​, a tool that claims to humanize AI-generated content so it can pass AI detectors. I don’t think any of my sites are at risk (we do a lot … Read more