SEO Tactics

For most of the past two decades, I have owned the SERPs for my name “jared bauman”.  Then, some dude with the exact same name as me ran for office in the state of Kentucky. Here is what the SERPs looks like now. Dang it! All of this led me down the rabbit hole, and … Read more

This year, 30% of my October traffic came from a cluster of Halloween posts on Pinterest: Not one hero pin or a “viral” one. A small group of closely related posts that lined up with how Pinterest currently thinks about the broader topic of Halloween. The point was: when your content lives in clear, intentional lanes, Pinterest … Read more

Let’s talk about writing articles. By now, you should be using AI in some parts of your content creation. I seriously doubt if you could use 100% AI for it. Churn and burn content, yeah. But that is not an advisable long term strategy, at least not from me. But if you’re not using it … Read more

Worried I got you with the click-baity subject line there? Don’t worry, it’s true on this one. I’m good for it 👇 My approach to Amazon Influencers has always been 80/20… I want the simplest, fastest method. I don’t do thumbnails, don’t research product carousels, I just make a lot of videos. I make sure … Read more

Last November, I attended an in-person event in San Diego that Ezoic and Flippa hosted together. I’ve kept tabs on both companies since (more on that below), and they just shared some fresh 2025 data in a webinar that you’ll want to see. There’s a lot there, but two data points really stood out to … Read more

Good keyword research is the backbone of any successful website. Get it wrong, and no matter how good the content and links, you’ll never rank. When you want to find low-competition keywords, this LowFruits keyword research tutorial can help you use the most profitable keywords and maximize your SEO efforts. Low Fruits Keyword Research Tutorial … Read more

Let’s dive into the detailed approach needed for your Author schema. This post is all about connecting the dots between your website’s About Page and the various authors that write for your site. I share a detailed approach, along with examples from popular websites. What is Author Schema Markup Author schema is specifically designed to … Read more

Here’s the deal… bad UX hurts both your SEO and your RPMs. It hurts conversions. No matter what metric matters to you, bad UX hurts it. ​My friend Nina Clapperton​ sent out a really awesome email. It was all about User Experience (UX) on your website. Big topic, especially of late. She audited a bunch … Read more

Recently, Mediavine, a leading ad management firm, ​terminated publisher accounts​ for overusing AI-generated content—particularly of low quality. With Mediavine taking this stance, I decided to test ​BypassGPT​, a tool that claims to humanize AI-generated content so it can pass AI detectors. I don’t think any of my sites are at risk (we do a lot … Read more

I recently put two of the top players in the AI writing space, Cuppa and Koala, to the test. Because we need these tools now more than ever! I will take you behind the scenes and give you an in-depth comparison of these two AI writing tools. I’ll cover their pricing, key features, article generation … Read more