SEO Tactics

Alright, BFCM promotions are all done and dusted, let’s get back to business. I just dropped a brand new video tutorial on YouTube. It’s all about gaining Google’s trust – a topic that’s as fascinating as it is crucial for our online success. It’s not a video about how to get Google’s trust though. I show you … Read more

We’re diving deep. I mean, really deep. I got Tony Hill and Thomas Jensen to join me on Twitter (X) Spaces, and we dissected what it takes to not just survive, but thrive in the aftermath of Google’s Helpful Content Update (HCU). We analyzed 9 sites that did pretty well in the HCU. No drops at all. What were … Read more

“Best Stainable Wood Filler,” from a DM to some research to some rabbit trailing, I came on this query. Let’s take a look at the #1 result… And, an interesting tidbit, it’s the SAME result as before the HCU… What can we learn? 👀👇 So, the #1 result is a DR 39 site. At first glance, I would … Read more

Change is the only constant, right? Especially in our digital world. With Google’s recent updates, it’s become evident that brands are taking the spotlight.  If you’re wondering how to pivot from a niche site to a brand, you’re in for a treat.👇 I recently had a hour+ conversation on Twitter “Spaces” with two familiar faces: Jamie I.F., a … Read more

Woah, what a response to the Helpful Content Update Analysis Spreadsheet I released. 1,666 of you downloaded it since it was released! I’ve gotten so many great pieces of feedback like this one and this one, along with some pretty cool ideas on how to use ChatGPT on the 124 prompts I provide. A little while after releasing it, I … Read more

Local SEO is SUCH a high ROI strategy: ➡️ very few small business’ do any local SEO ➡️ most local websites are incredibly under optimized 5 Proven Local SEO Steps For those of you with a brick-and-mortar biz, take a glance below.  Here are the most important things to focus on 👇 1. Set Up … Read more

If there’s one thing that’s consistent in our little world, it’s change. And with the recent Google “Helpful Content Update”, it’s clear that adaptability is the name of the game. I recently took to Twitter (X) “Spaces” with Gareth Boyd and Tony Hill to chat about the HCU. Over 1k of you joined my first Spaces! We spent 70+ … Read more

At my last company, SEO was just a part of the overall marketing strategy. It was our worst-performing segment too (if you can believe it!). As the Helpful Content Update rolls out and site owners start to connect the dots, the conversation surrounding “Brand” has been building steam. The idea that you have to build … Read more

Internal linking. You’ve heard this subject discussed before. And, at first glance, it’s a pretty basic concept. Link to other articles on your site. If you’re not doing it, go do it. But what happens when you “do it”… but you do it wrong? While internal linking is a simple concept, you can actually make a … Read more

There are many ways to demonstrate E-E-A-T to Google. Schema is one of them.For many of the strategies relating to schema, EEAT, author and company validation, it comes down to how we’re setting up Rank Math. So, I thought I’d send out a tutorial that explains exactly how we set up Rank Math Pro. Don’t have … Read more