SEO Tactics

Let’s dive deep into something foundational but often overlooked: performing an internal link audit. Internal links are important for SEO. But, even if you’re not optimizing for Search, internal links are very important. They are the #1 way to increase Average Pages per Visit, which can really improve your Ad RPM. So don’t sleep on … Read more

Internal linking—it’s a necessary evil. Tedious, time-consuming, and sometimes downright boring, but absolutely essential for your website’s success. It’s one of those tasks we all know we need to do, but end up putting off because of how monotonous it can get. That’s where this article comes in. As a website owner and agency co-founder … Read more

Let’s dive into something crucial yet often overlooked: schema markup. With Google increasingly prioritizing trust and expertise, having the right schema can be the difference between blending in and standing out. Specifically, here are some things that HELP your website rank higher right now: Again, these are just a few examples. But from a bigger picture, … Read more

This is exactly how I’m creating this “newsletter style” content using a combination of ChatGPT and ​Cuppa​. And, if you use other tools like ​Koala​ or Gemini, the same concepts can be applied. You can use code JARED10 for 10% off Cuppa as well 🙂 Let’s get started! 1. Generate an Outline with ChatGPT Once I’ve … Read more

I’m sharing all of the details of my new project today. Yes, it’s similar to what many others are doing with their sites. But you should take note of that… If you have an Helpful Content Update (HCU) hit site, I hope this gives you a little bit of inspiration. My Process Here’s my new … Read more

I got a lot of inquiries after last week’s post… apparently you guys like seeing sites that are winning AND action items that you can take! Thanks for all of your feedback (you’re always more than welcome to hit reply)! First off… unless you’ve been living under a rock, you know that Google’s update is … Read more

All the talk of late is around the subject of “where’s examples of recovery from last year’s barrage of updates”? Most notably, the Helpful Content Update.  And then there’s the announcement about the March 2024 Core Update… We’ve seen some positive movement on some of the sites we work on or advise for, but nothing close … Read more

Last time, I wrote a tutorial on how to use ChatGPT to help you with topical research for updating your content. It was a simple process to follow that only takes a few minutes, and it will help you brainstorm the topics your article is missing. And I was clear to point out… topical research … Read more

Updating content is hard. Writing new content is a LOT easier. But you need to update your content. ​Danny Sullivan from Google roasted helped a website owner last week on Twitter analyze an article that appeared to be updated but wasn’t actually. He had other recommendations, but that was the one he really harped on. But even without Danny picking … Read more

Alright, let’s bring this Schema series to a close. I’m going to bring it all together for you, starting with what we’ve covered:  It’s been a bit heavy and deep, but hopefully helpful. TLDR? Then watch my newly released YouTube video! It goes through the entire 4 week series (including today’s blog post) with visuals! … Read more