Our Latest SEO & Marketing Articles

Alright, let’s bring this Schema series to a close. I’m going to bring it all together for you, starting with what we’ve covered:  It’s been a bit heavy and deep, but hopefully helpful. TLDR? Then watch my newly released YouTube video! It goes through the entire 4 week series (including today’s blog post) with visuals! … Read more

January is all about Schema, at least here on the Weekend Growth. In our last post, we focused on three big and important ones for all websites: Organization, AboutPage, and ContactPage. Catch it here if you missed it. For this post, let’s dive into the detailed approach needed for your Author schema. This post is all … Read more

As we start 2024 off, let’s dive into something crucial yet often overlooked: schema markup. ​Last year, Google ratcheted up the “trust” dial, at least for sites with lower DRs 😂. There is lots of correlation (no, not causation) between sites that survived the HCU and sites that had built trust and expertise.​What does that look … Read more

Alright, BFCM promotions are all done and dusted, let’s get back to business. I just dropped a brand new video tutorial on YouTube. It’s all about gaining Google’s trust – a topic that’s as fascinating as it is crucial for our online success. It’s not a video about how to get Google’s trust though. I show you … Read more

We’re diving deep. I mean, really deep. I got Tony Hill and Thomas Jensen to join me on Twitter (X) Spaces, and we dissected what it takes to not just survive, but thrive in the aftermath of Google’s Helpful Content Update (HCU). We analyzed 9 sites that did pretty well in the HCU. No drops at all. What were … Read more

“Best Stainable Wood Filler,” from a DM to some research to some rabbit trailing, I came on this query. Let’s take a look at the #1 result… And, an interesting tidbit, it’s the SAME result as before the HCU… What can we learn? 👀👇 So, the #1 result is a DR 39 site. At first glance, I would … Read more

Change is the only constant, right? Especially in our digital world. With Google’s recent updates, it’s become evident that brands are taking the spotlight.  If you’re wondering how to pivot from a niche site to a brand, you’re in for a treat.👇 I recently had a hour+ conversation on Twitter “Spaces” with two familiar faces: Jamie I.F., a … Read more

Woah, what a response to the Helpful Content Update Analysis Spreadsheet I released. 1,666 of you downloaded it since it was released! I’ve gotten so many great pieces of feedback like this one and this one, along with some pretty cool ideas on how to use ChatGPT on the 124 prompts I provide. A little while after releasing it, I … Read more