How to Quickly Make Money With Company Partnerships

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By far, the largest feedback from the Website Case Study I shared has been the numerous ways we monetize the site. So, today I thought I’d share one of the unique ways we’ve added monthly revenue:

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We made an extra $1,970 one month from this strategy, with just 47 minutes of work! The following month we made $1,000, and $3,348 the month after that.

Screencap of an incoming wired money transaction amounting to $1970

How to Make Money with Partner Marketing

Here’s how I started making money on my website with partner marketing outreach :

  1. I put together a one-page overview that included my website, its goal, target audience, traffic numbers, and top-ranking keywords. I used Canva to create it, which only took me 7 minutes (just used one of their templates)
  2. Next, I searched for companies in my niche by using Google and adding product modifiers such as “products,” “equipment guide,” and “gear.” I made a list of all the companies that I found, which took me 29 minutes, and my final list included 49 companies. (You could outsource this very easily to a VA, or use a scraping tool)
  3. Then, I reached out and introduced my website to each company. I did this either manually by visiting each company’s URL, finding contact information, and sending them an email, but you can use software like Hunter to find emails and Gmass to send the emails. I followed up once, and this step took me a total of 11 minutes because it was essentially the same email

After my efforts, several companies responded. Ultimately, one company ordered:

  • a banner ad on the homepage for one month
  • a banner ad inserted eight paragraphs down on my blog posts for one month
  • a dedicated email blast
  • a sponsored post

You can see more about where we placed the banner ad in our case study here

This earned me $1,970 in total! Rinse and repeat the following months.

How much you can make from this depends on several factors, such as:

But, if you have these things, it’s definitely worth giving it a shot.

Also, keep in mind that there are some caveats to this process. If you run ads on your site, you will need to work with your ad company to adjust them if necessary, or manually update placeholders. I have also tried this method with another website of mine and struck out, but it only cost me 45 minutes. Finally, outsourcing this process is also a possibility.

Hopefully, it inspires you to try it out on your website too! Let me know how it goes, I’d love to hear from you. If you need help coming up with good monetization strategies for your site, feel free to book a call.

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Jared Bauman

Jared Bauman is the Co-Founder of 201 Creative, and is a 20+ year entrepreneur who has started and sold several companies. He is the host of the popular Niche Pursuits podcast and a contributing author to Search Engine Land.

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