If there’s one thing that’s consistent in our little world, it’s change. And with the recent Google “Helpful Content Update”, it’s clear that adaptability is the name of the game. I recently took to Twitter (X) “Spaces” with Gareth Boyd and Tony Hill to chat about the HCU. Over 1k of you joined my first Spaces! We spent 70+ … Read more
At my last company, SEO was just a part of the overall marketing strategy. It was our worst-performing segment too (if you can believe it!). As the Helpful Content Update rolls out and site owners start to connect the dots, the conversation surrounding “Brand” has been building steam. The idea that you have to build … Read more
Internal linking. You’ve heard this subject discussed before. And, at first glance, it’s a pretty basic concept. Link to other articles on your site. If you’re not doing it, go do it. But what happens when you “do it”… but you do it wrong? While internal linking is a simple concept, you can actually make a … Read more
Two years ago (mid 2021), we replaced ALL stock images on one of our websites with custom images. It seemed like a no-brainer. Both myself and Kaitlin (biz partner) used to be pro photographers. Why are we using stock images on our website? 2 years later, we generate over 10,000 clicks per month from Image … Read more
We switched all of our affiliate product boxes from AAWP to Lasso for one of our websites. For June, we still had AAWP For July, we moved to Lasso Results? Let’s get into the details! 🧵 👇 Quick NavigationAAWP vs Lasso ResultsHow to Implement Lasso onto a Website1. Used Splash Theme for Product Box2. Used Cactus Theme for … Read more
As a website owner or developer, one of the most crucial decisions you’ll make involves the storage and management of your site’s images. The way you handle this can significantly impact your site’s performance, user experience, and SEO rankings. This article will explore various options for where to store images for your website, highlighting their … Read more
There are many ways to demonstrate E-E-A-T to Google. Schema is one of them.For many of the strategies relating to schema, EEAT, author and company validation, it comes down to how we’re setting up Rank Math. So, I thought I’d send out a tutorial that explains exactly how we set up Rank Math Pro. Don’t have … Read more
Deleting tags in ConvertKit is an easy process. If you want the quick version, all you need to do is this: After you log in to your account, go to the Subscribers tab and click “Tags.” Choose the tag you want to delete and click “Edit.” When the tag editing tab shows up, click “Delete,” … Read more
Alright, today we’re talking about email marketing. I’m going to show you a case study where we increased our email subscribers with a couple of simple changes. Email marketing is a great strategy for your website. You are future-proofing against Algo Updates and AI, while also adding another potential revenue stream. Let’s get into it. ➡️ … Read more
One key to a successful email marketing campaign is in the visual details. While you don’t need much graphic design or coding knowledge, you still need certain skills to produce an attractive form. If you’re using ConvertKit for your email marketing, knowing how to center a ConvertKit form in WordPress is important to know how … Read more
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