How to Do Local SEO for Your Website

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Local SEO is SUCH a high ROI strategy:

➡️ very few small business’ do any local SEO

➡️ most local websites are incredibly under optimized

5 Proven Local SEO Steps

For those of you with a brick-and-mortar biz, take a glance below. 

Here are the most important things to focus on 👇

1. Set Up Google Business Profile (Formerly Google My Business)

➡️ Add your Business Name, Address, and Phone Number (NAP)

➡️ Add your Website URL

➡️ Write a keyword optimized Business Description

➡️ Add every single service you offer, write an optimized description for each

Example of a Google listing for a company with customer reviews

Reviews matter. 

Come up with a process to get reviews over time. 

2. Set up Service Pages on Your Website

For every main service you offer, make sure you have an optimized page set up.

go through this process in a recent YouTube video I published.

Include examples, customer testimonials, and detailed descriptions. 

Have a Call To Action and a way to capture leads.

3. Add Relevant Contact Details to Your Website

➡️ Add your Address, Phone Number, Email, Hours of Operation, and Embedded Map to your Footer

➡️ Add the same to your Contact Page

Contact and Google map location details on the footer of a website

4. Build Local Citations

A local citation is any online mention of your name, address, and phone number.

Consistently build these citations month over month.

They are easy to order through a service. 

5. Add Proper Schema

Local business schema is structured data that you add to your website to make it easier for search engines to identify what type of organization you are and the products or services you provide.

FWIW we use Rank Math. Here is a in-depth guide I created to show you how to set up these schema elements (its not intuitive). 

This is a huge opportunity, commonly missed.

There is a LOT more to do (write informational content, backlinks, internal linking, etc), but those are the most important things!

Why ALL Websites Should Have These Elements

The HCU made a few things really clear about what Google wants to rank:

  • Businesses: this is why so many ecom stores replaced content sites in the rankings. Google believes that a business that sells a product has a level of expertise and experience that can’t be gained just by writing about it. 
  • User Generated Content: apparently UGC content now triggers the experience button, shooting Reddit and Quora up in the SERPs. Clearly experience is a constantly evolving element in Google’s algo. 

The more your website IS a business, the better you should fare in the long term.

I’ll be sharing a lot more on this topic in the future. But for now, read up on my blog post on turning your niche site into a brand, and my recap of the Helpful Content Update.

If you need help with your Local Business SEO, my agency works with many of you each month!

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Jared Bauman

Jared Bauman is the Co-Founder of 201 Creative, and is a 20+ year entrepreneur who has started and sold several companies. He is the host of the popular Niche Pursuits podcast and a contributing author to Search Engine Land.

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