Jared Bauman 
I wanted to take a moment to give you a sneak peek behind the scenes of what I’m doing to get traffic to my three brand new “calculator” websites. If you’ve been following along, you know that these sites were designed to help people make specific calculations for their needs. Now, it’s time to make … Read more
Our recent email struck a chord. Probably because so many people are left holding the bag on at least one or two websites. In a world where Google updates can crush months (or even years) of SEO work, owning your own email list is one of the smartest things you can do for your business … Read more
It’s been a month since I rebooted a dead email newsletter for a site of mine that was crushed by the HCU. I partnered up with Thomas Smith on this project because he’s smart and I didn’t have enough time or bandwidth to execute. I’m sharing all about what we did, what worked, and how … Read more
Good keyword research is the backbone of any successful website. Get it wrong, and no matter how good the content and links, you’ll never rank. When you want to find low-competition keywords, this LowFruits keyword research tutorial can help you use the most profitable keywords and maximize your SEO efforts. Low Fruits Keyword Research Tutorial … Read more
In April 2024, following the fallout from Google’s 2023 Helpful Content Update (HCU), many content-driven websites took a hit in traffic. I personally experienced a significant decline in one of my sites. SEO, which I had spent years mastering, was no longer reliable as Google’s algorithm continued to evolve. As a result, I started building … Read more
I’ve been sharing about my success recovering one of my HCU-hit sites… with Pinterest traffic! I thought we’d roll up our sleeves and I’d share some specific tactics, and results, from what I’m doing. Let’s dig into the data! I’m diving deep into the three main pin designs I’m using on Pinterest—Text Overlay Pins (TOBI), … Read more
I’ll say upfront… this article is a bit of a different direction than normal. Let’s start with this premise: it takes more effort than ever before to get traffic nowadays. I think most of you would agree with that. For me, that extra effort has made it harder to focus on 3-5 websites on the … Read more
If you’re in the content or niche site game, chances are the past year has been brutal for you. I have my agency as my main source of income. But still… Google’s HCU, this year’s March Core Update… And, as I’ve shared previously, I’ve turned things around for one of my sites. But this is … Read more
Let’s dive into the detailed approach needed for your Author schema. This post is all about connecting the dots between your website’s About Page and the various authors that write for your site. I share a detailed approach, along with examples from popular websites. What is Author Schema Markup Author schema is specifically designed to … Read more
Here’s the deal… bad UX hurts both your SEO and your RPMs. It hurts conversions. No matter what metric matters to you, bad UX hurts it. My friend Nina Clapperton sent out a really awesome email. It was all about User Experience (UX) on your website. Big topic, especially of late. She audited a bunch … Read more
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