About

Weekend Growth was made for website builders and side hustlers. It is for those of you spending your nights and weekends trying to grow something. It is for the people that choose to spend their free time in exchange for a better future.

Weekend Growth is the project of Jared Bauman and Kaitlin Cooper, business partners at the marketing agency 201 Creative. The agency helps businesses with growth, primarily through SEO, social media, and email marketing. 

On top of managing 25-35 clients, the 201 Creative team manages their own portfolio of 5-10 websites. These niche websites use SEO for growth, and generate revenue through affiliate, ads, courses, and direct ads.

Jared Bauman is a Co Founder and CEO of 201 Creative, LLC. He is an expert in business strategy, marketing, and SEO. He has founded two companies previously, both of which he has sold before moving on to 201 Creative. He is the host of the popular Niche Pursuits podcast, which has been running for over a decade. He is a contributor to Search Engine Land, and owns his own portfolio of websites.

Kaitlin Cooper is a Co Founder and COO of 201 Creative, LLC. She is an expert in digital marketing implementation and automation. Kaitlin has extensive knowledge in several marketing platforms, including Pardot by Salesforce, Hubspot, and Mailchimp, developing intricate email marketing funnels that are highly personalized and segmented to serve contacts custom content based on their specific life cycle stage.